Case study collection

Tres años mejorando la experiencia digital de ING

Senior UX Diseñoer embedded in ING España's Marketing team — identifying friction in conversion journeys, refining information hierarchy, and strengthening page structure across the platform.

3Case studies

5+Investigación methods

ShippedEnd-to-end

Role: Senior UX Diseñoer
Company: ING España
Focus: Investigación · Systems · Measurement

Explore case studies

Portfolio within ING

Case study collection

At ING, I worked as a Senior UX Diseñoer within Marketing — identifying friction in conversion journeys, refining information hierarchy, and strengthening page structure across the platform.

Investment UX research — highlights

A portfolio snapshot of research-led improvements across investment journeys: benchmarking, tree tests, usability studies, and expert reviews.

Benchmark · Tree test · Usability · Heuristic evaluation

View case study ↗

Friction monitoring — SUS instrumentation

Introduced a lightweight satisfaction layer on key commercial pages to detect friction, track changes, and prioritise improvements.

Measurement · Survey · Dashboard

View case study ↗