Case study collection

Improving ING digital experiences

Senior Product Designer embedded in ING España's product and marketing teams — identifying friction in conversion journeys, refining information hierarchy, and strengthening page structure across the platform.

3Case studies

5+Research methods

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Role: Senior Product Designer
Company: ING España
Focus: Research · Systems · Measurement

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Portfolio within ING

Case study collection

Investment UX research — highlights

A portfolio snapshot of research-led improvements across investment journeys: benchmarking, tree tests, usability studies, and expert reviews.

Benchmark · Tree test · Usability · Heuristic evaluation

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Friction monitoring — SUS instrumentation

Introduced a lightweight satisfaction layer on key commercial pages to detect friction, track changes, and prioritise improvements.

Measurement · Survey · Dashboard

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