Mobile app · Telecoming
A real-time location-sharing app designed for a broad audience — from user research through to high-fidelity screens.
Context
Geofinder started from nothing. No prior product. The goal was a real-time location-sharing app for a broad audience — including people with limited technical experience — that let groups share location, track movement, and set up relevant places, immediately and without a learning curve.
Existing apps showed one location at a time, required manual tracking, and weren't designed for groups. Nothing felt immediate.
Research
User research
Needs, pain points, motivations. Beyond "see where someone is" — safety, privacy control, and arrival confirmation were the real motivations.
Competitive analysis
Existing apps: one location at a time, tedious manual tracking, no group support. None felt designed for casual daily use.
Affinity mapping
Qualitative data grouped into patterns revealed three distinct user groups sharing similar motivations and pain points.
Personas and information architecture
Three personas. A site map structuring the hierarchy: home, groups, places, tracking history.
